California law requires disclosure of digitally enhanced real estate images.

Regulatory changes in real estate rarely stay isolated. When new legislation is introduced in major markets, it often signals where the industry is headed next.

That is why California’s AB 723 has drawn attention across the real estate media space, even for companies like ours that do not currently operate in California.

Historically, states such as Maryland have frequently followed California’s lead on consumer protection and professional standards. While there is no certainty that AB 723 will be adopted locally, it aligns with broader national trends toward increased transparency and accountability in real estate marketing.

Why AB 723 Matters

At a high level, AB 723 reinforces clearer expectations around real estate advertising and marketing practices. It emphasizes responsibility not only for agents and brokers, but also for the vendors who support their marketing efforts.

For real estate media providers, this points to a future where documentation, usage rights, and production standards are more clearly defined and more closely scrutinized.

Our Position: Prepared and Proactive

Although we do not operate in California, we have built our workflows with long-term compliance in mind. If similar regulations are introduced in Maryland or surrounding markets, we are prepared to meet them fully.

More importantly, we view compliance as a shared effort. If and when new regulations take effect here, we will work closely with our clients to ensure they understand the changes and are ready to adapt without disruption.

Looking Ahead

AB 723 reflects a broader shift toward professionalism and consumer trust in real estate marketing. We see that shift as an opportunity to raise standards and protect our clients long term.

Our commitment is simple: stay ahead of regulatory changes and help our clients do the same, with clarity and confidence.